The following press release originally appeared on PR Newswire.

SAN RAMON, Calif., Oct. 27, 2016 /PRNewswire/ — Crescendo, formerly known as RBG Advertising underwent a comprehensive rebranding effort. As a full-service advertising agency that uniquely fuses neuromarketing with data science, the rebranding consisted of five key upgrades: revamped approach, advanced technology investment, new website and a headquarters move to accommodate a growing headcount. Completing the execution, the firm revealed its new name: Crescendo.

“Our ever-changing industry landscape requires a unique approach in the way agencies operate. Our transformation begins with our name,” said Xavier Ahuja, managing director of business strategy & operations. Taking a cue from its namesake, Crescendo’s mission is to bring brand voice to the masses and continue to amplify it.

The agency focuses on core practice areas including integrated marketing, data science, neuromarketing, hyper-local marketing and multicultural marketing. Added Ahuja, “Our technology capabilities allow us to predict marketing campaign effectiveness and minimize wasted media spend. Increased demand has prompted new hires and our corporate rebrand. It has also afforded us the ability to move to a larger office space to accommodate growth.”

Additionally, the agency has adopted a new tagline: “Rise to Crescendo.”

In 2016, the agency enhanced its business offerings in the following areas:

  • Biometric Technology – Invested in advanced neuroscience-testing technology and integrated this into its core creative development offerings.
  • Machine Learning Technology – Strengthened this capability to better understand target consumer interactions.
  • Website – Launched crescendoagency.com, the new website which showcases the Crescendo brand, award-winning work, strategic approach and key service offerings.
  • New Corporate Headquarters – Moved to its new San Francisco Bay Area headquarters at 5000 Executive Pkwy, Suite 350, San Ramon, CA 94583. The new location avails a larger office space and a modern presence in the marketplace.

About Crescendo:
Founded in 2003, a team of management consultants and advertising industry veterans joined forces to create an agency that could accurately measure marketing ROI. The firm integrates the art and science of advertising by incorporating neuroscience technology and advanced data science to interpret consumer emotions and behavior. Crescendo is headquartered in San Francisco Bay Area and has an office in Chicago. Additional information including client work, strategic approach and service offerings can be found at crescendoagency.com.