The following press release originally appeared on PR Newswire on Jan. 24, 2017.
Crescendo, a full-service advertising agency formerly known as RBG Advertising, won three Davey awards – two golds and one silver for Best Websites. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide. The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“We are delighted to receive this honor,” said Kurt Ho, Crescendo’s executive creative director. “Our work on the Duraflame, Cowboy Charcoal, and pokéLOVE sites was focused on neuromarketing principles, attractive imagery and solid user experience. It is a privilege to receive such positive feedback from the “Who’s Who” of acclaimed media, advertising, and marketing.”
“On behalf of the Davey Awards and our Academy, we want to applaud this year’s entrants and winners for their dedication and commitment to their craft. We offer our congratulations once again for the exceptional work they submitted,” noted Linda Day, Executive Director of the Davey Awards. She added, “The winners in this year’s competition truly reflect the notion of small agencies executing big ideas. The work entered into this year’s Daveys portrays the smart approach to creativity that embodies the capabilities and talents of small firms across the world.”
Founded in 2003, a team of management consultants and advertising industry veterans joined forces to create an agency that could accurately measure marketing ROI. The firm integrates the art and science of advertising by incorporating neuroscience technology and advanced data science to interpret consumer emotions and behavior. Crescendo is headquartered in San Francisco Bay Area and has an office in Chicago. Additional information including client work, strategic approach and service offerings can be found at crescendoagency.com.