Data Science

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Consumer information has a short shelf-life. We understand that fresh, up-to-the-second marketing performance data is paramount.

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Consumer information has a short shelf-life. We understand that fresh, up-to-the-second marketing performance data is paramount.

Our media channel audits enable a detailed quantitative analysis that determines how to best optimize media spend, while our reporting provides the ability to tie marketing activity to actual revenue. We use advanced data algorithms and behavioral modeling to calculate and measure attribution, helping you better understand your customers’ complex journey, while also influencing media spend and creative strategies.

Our methodology goes beyond big data to extract the true scientific intelligence behind why your customers act the way they do. We give you the power, through data science, to anticipate the ways in which your customers want to interact with you, and we enable you to do this via any channel, in real-time. Our goal is to create an army of evangelists for your brand while accurately measuring progress at every step along the way – from initial awareness through final sale.

Utilizing Data to Predict Effectiveness

We use scientific frameworks and machine learning technology to understand consumer interactions, create viral messaging and deliver content that engages your target audience and over-performs for your key metrics.

CONTACT US

Corporate Headquarters
5000 Executive Parkway, Ste. 350
San Ramon, CA 94583
(925) 939-1800

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