Neuromarketing

Neuromarketing

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We bring emotional intelligence to the digital world, transforming not only how consumers interact with technology, but also how consumers interact with products, services and most importantly – with each other.

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We bring emotional intelligence to the digital world, transforming not only how consumers interact with technology, but also how consumers interact with products, services and most importantly – with each other.

Our brain processes millions of bits of sensory information every second, yet less than 1% is processed by our conscious (System 2) brain…everything else is processed by our subconscious (System 1) brain. The act of purchasing is a conscious execution; however, the emotional intent and motivation leading to that purchase decision are done subconsciously. So how do you effectively trigger your consumers’ subconscious mind? By using Neuroscience.

Neuromarketing incorporates Neuroscience principles into marketing to uncover consumers’ cognitive and affective response to various marketing stimuli. As one of the only agencies utilizing this scientific approach, we can more accurately predict consumer engagement by measuring and understanding specific changes in human behavior and brain activity.

How we do it:

  1. Our team of trained experts incorporates proven Neuroscience principles into creative execution to develop visually stimulating and emotionally engaging assets
  2. Utilizing our biometric technology platform, we measure the emotional response, visual focus, attention, engagement and implicit reactions of our target audience to each creative asset
  3. Based on data results and insights, we revise and/or repurpose assets to include only the strongest and most impactful elements that stimulate consumer behavior and elicit desired response

CONTACT US

Corporate Headquarters
5000 Executive Parkway, Ste. 350
San Ramon, CA 94583
(925) 939-1800

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