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Crescendo Wins Platinum & Gold Hermes Awards

The following press release originally appeared on PR Newswire on May 18, 2017. San Ramon, CA -- Crescendo, the full-service advertising and neuromarketing California agency, won two Hermes awards - one platinum and one gold for Best Websites. With nearly 6,000...

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Using Visual Cues to Enhance Landing Page Conversions

It should come as no surprise that the placement of your call to action button plays a role in conversions. While intuitively, it makes sense that page layout and design affect the user's experience, many marketers are not using visual cues to their advantage. Learn...

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The Power Of Giving Landing Page Visitors FREE Incentives

The concept of giving something to get something is age-old. Yet it gains new relevance when applied to your landing pages. Next up in our series of landing pages advanced tactics, learn how you can win big by giving your page visitors a freebie and what types of...

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Advertising Appeals: When to Use Sexual Appeal in Messaging

Sexual advertising appeals lend themselves well to sell a variety of products or services. Discover when sexual appeals will help sell your product or service, and how to create an effective and tasteful sexual ad appeal in the latest installment of our series on...

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Advertising Appeals: Cut Through the Clutter with Humor

When it comes to neuroscience marketing, humor can be a tricky type of advertising appeal to get right. After all, people don’t have the same sense of humor and what is funny to some consumers might be stupid or offensive to others. If you are able to hit that sweet...

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