In the maturing and highly competitive blood glucose monitoring market, Abbott Diabetes Care was not achieving incremental share gains from recent new product launches. Based on sophisticated research, we developed a new portfolio positioning to drive improved perceptions of uniqueness and interest among the professional and consumer target audiences. Sales, marketing and management feedback was overwhelmingly positive. This brand launch was the most successful launch in Abbott Diabetes Care’s history.

TV   Branding   Web   Print

“Our partnership with RBG is one of the smartest collaborations our brand has ever made.”

John Erickson

Vice President of Worldwide Marketing, Abbott Diabetes Care


Corporate Headquarters
5000 Executive Parkway, Ste. 350
San Ramon, CA 94583
(925) 939-1800

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