Adult patients with MPS VI and their physicians were not pursuing treatment with urgency despite the seriousness of the disease. We conducted qualitative research and creative ideation to develop patient story-based messaging. We also led a live patient meeting where current patients shared success stories with potential patients. Furthermore, we developed new brand positioning messaging and advertising materials for physician and patient education.

BioMarin was able to gain a significantly positive ROI on the full-year program based on new patient acquisition at the live meeting. They also leveraged new, more persuasive materials for both physicians and patients with the new message insights. These materials have helped them achieve consistent double-digit growth for several years.


TV   Digital   Web   Radio   Direct Mail   Outdoor

RBG has completely repositioned and reinvigorated our brand. Our awareness, perception and sales are the best they’ve ever been.”

Jill Jepson

Director of Marketing, Biomarin


Corporate Headquarters
5000 Executive Parkway, Ste. 350
San Ramon, CA 94583
(925) 939-1800

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