Duraflame enjoyed strong brand recognition as the leader in the fire log industry but lacked any notable web presence. We turned that around by developing a variety of web properties, updating their branding and launching robust integrated database-building campaigns. The web is now the key component of Duraflame’s advertising efforts and has helped to create an enormous database of loyal followers.
Branding TV Digital Web Radio Direct Mail Print
“Our entire team is excited and energized by the work that RBG is doing for Duraflame. Together, we’re bringing Duraflame even further into the hearts, and homes of our customers. RBG has produced very strong creative, helped us to articulate a strong brand positioning that we have trademarked and provided some state-of-the-art methods for measuring advertising and promotion performance that are allowing us to better establish a true ROI for our marketing investments.”Chris Caron