Hill Physicians is one of the largest Independent Physicians Groups (over 3,800 doctors) in California with outstanding clinical performance. However, Hill was losing market share due to low consumer awareness. We developed a new brand positioning and launched a 360-degree advertising campaign featuring TV, digital, radio, print, direct mail and in-office materials. Result: year after year, since 2006, our programs have grown Hill’s brand awareness and brand preference proportionately more than most competitors.
TV Digital Web Radio Direct Mail Print
“The team at RBG is the most strategic and creative that I have ever encountered. Their brand stewardship from start to finish has been excellent and we have the most powerful brand since Hill’s inception.”Dan Robinson