Kelly-Moore needed to revitalize their consumer communications and develop a differentiated position in a very competitive retail environment. We developed research-based campaign concepts, positioning, iconic messaging, and benefits ladders. In quantitative testing, all 3 of our concepts significantly outperformed all major competitors. Annual sales increased by 43% and the company’s year-over-year same-store sales have continued to exceed competitive brands.
TV Digital Web Radio Direct Mail Outdoor
“RBG has elevated our brand image and helped us beat category sales growth for years.”Steve DeVoe Chief Executive Officer