Medtronic

Is amongst the world’s largest medical technology development companies, aiming to improve global healthcare. Crescendo worked with a branch of their organization for the launch of a radio frequency ablation device aimed at treating Barrett’s Esophagus. The core of this campaign was to drive consumer demand with a B2B focus. This involved an integrated digital approach including: extensive research on audiences and targeting methods, web design, search engine optimization, creative development, copywriting, execution of campaigns via search, display, and social media, while continuously tracking and reporting on metrics so as to make informed decisions on optimization efforts. The second leg of this was a successful direct response TV campaign starring Dick Smothers. Development of the spot was done in house in from script to shoot and finally placement.

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