SPOT satellite messenger was launched in November of 2008 as a first-of-a-kind product category with 0% awareness among its target audience. We developed the brand positioning, the creative platform, the advertising program strategy and launched a pilot test to prove the business model. Within just a few months, the advertising program and financial model proved to be a tremendous success. We drove qualified advertising response at a $4 CPR and product acquisition at a $43 CPA for a product that costs $169 with an annual subscription fee of $99. In addition, we produced a dominant brand – SPOT was in the Top 12% of all new non-food brands in the world for 2009 (as reported by IRI).

TV   Digital   Web   Radio   Direct Mail   Outdoor

RBG has helped us signi cantly grow our business through their ‘spot on’ conceptualization and execution of all our marketing and advertising programs.”

Darren Bassel

Director of Marketing, Globalstar


Corporate Headquarters
5000 Executive Parkway, Ste. 350
San Ramon, CA 94583
(925) 939-1800

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